TOTVS Lynn AI
Executive Presentation Layout

Client

Year

TOTVS

2026

The Executive Presentation for TOTVS Lynn AI was created to demonstrate the superior analytical capabilities of the AI tool to company leadership. The project involved synthesizing complex market research and investor data into a clear, high-impact narrative. The result was a strategically designed presentation that secured leadership approval and is now an adopted corporate template, reinforcing the brand's position in the Brazilian tech market.

Introduction

As the Designer for this project, my primary responsibility was to bridge the gap between complex data and strategic executive communication. I acted as the visual and narrative architect, translating dense analytical research, sustainability reports, and investment relations data into a compelling story. The goal was to not only inform but also convince TOTVS leadership of the superior value proposition of integrating the Lynn AI into their strategic portfolio.

Research, References, and AI Acceleration

The project began with a deep-dive into TOTVS's proprietary ecosystem of knowledge. I utilized executive briefs, market research, and the company's partnership research with FGV (Fundação Getulio Vargas), one of Brazil’s most prestigious business schools. The data specifically focused on the impact of AI on business management and the adoption of technology by mid-to-large enterprises in Brazil.

To accelerate the initial structuring, I employed a multi-step AI workflow:

Initial Structuring: I condensed the raw data and research into analytical notes, using Claude AI to synthesize the information into a basic, logical storyboard for the deck.
Competitive and Market Intelligence: To validate our positioning, I conducted competitive research to understand TOTVS's standing within the Brazilian tech and global AI segment. I used ChatGPT and Deepseek to compile comparative data and refine lengthy paragraphs into crisp, highly effective copy for the slides.
Data Compilation: The AI tools were crucial for identifying key performance indicators from investor and sustainability reports, ensuring the presentation highlighted critical metrics like ROI projections and operational efficiency gains.

From Raw Assets to Professional Deck

The initial AI-generated presentation yielded an effective narrative core but suffered from low-quality visual assets and a complete lack of brand identity. It lacked the visual impact necessary for a C-Level audience.

My primary task was to transform this raw content into a polished, professional asset. I completely overhauled the visual architecture, moving from a basic set of slides to a visually cohesive and engaging executive presentation.

Applying Branding

A critical step in the transformation was the rigorous application of the TOTVS brand identity. I conducted an in-depth study using the TOTVS brand portal to ensure total fidelity to their visual language. Every visual decision was guided by their strict brand rules, including:

Logo Application: Proper use of the TOTVS logo and sub-logos.
Typography: Adherence to the specific corporate typefaces (style, weight, and hierarchy).
Communication Style: Alignment with the company's textual and imagetic communication model to ensure all content "sounded" like TOTVS.

Visual Elements and Layout

The design meticulously followed the TOTVS color palette. All charts, data visualizations, and graphic elements were created using the brand's specific colors (blue, purple, and accent tones) to ensure a cohesive visual experience.

Key visual implementation details:
Hero Image: To represent diversity and a modern workspace, I generated a custom image using Google Gemini (Nano Banana Pro). The prompt specified a Brazilian woman with Indigenous/Asian features, reflecting TOTVS's commitment to diversity.
Image Editing & Composition: The generated image was edited in Adobe Photoshop. I created a compelling cover using the image, overlaying it with the presentation title, TOTVS branding, and date. The photo was strategically angled to create a dynamic "Dutch angle" composition.
Slide Layout: Each slide features the TOTVS logo as an icon in the top right-hand corner, placed alongside the page number. This created a seamless, professional template and ensured the content was easily navigable during the presentation.

The presentation was structured using a custom-designed, grid-based layout optimized for readability. The grid system was fundamental to creating a clean, organized interface that facilitated the rapid comprehension of complex data, a key requirement for a fast-paced executive review.

The visual treatment focused on a "clean and succinct" aesthetic, avoiding visual clutter to allow the data and strategic narrative to stand out. Slide Masters were created to standardize the look and feel, guaranteeing consistency and allowing for efficient future updates. The final deck was not just informative but was designed to be a "visual bridge" between the technical potential of the AI and the strategic business goals of TOTVS.

TOTVS Lynn AI Executive Presentation Layout